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Director of Marketing (eCommerce strategist)

Pit Liquor by Distilled Bath and Body, Inc

This is a Full-time position in Fort Collins, CO posted June 7, 2021.

Customers Love Pit Liquor Because:

Natural deodorant is a dearth of fast-ones and disappointments for customers in a rapid-growth industry.

Our products only contain ingredients that fit the following criteria: 1) They come from nature 2) They are found in long-term use in the human food system 3) They are not known to be common allergens or irritants 4) They have scientific proof of being antimicrobial 5) They pass our testing processes for use in deodorant.

Every ingredient is an active ingredient and our product prides itself on being funny and conscious about its impact on the planet and the people we share it with.

You’ll love this is an uncommon opportunity…

…to rapidly scale our fast-growing, trendy brand by focusing on our customers.

As our Senior Growth Marketing Director, you’ll work with our Social Media Manager, outsourced PR team, and Facebook Ad Buyer to grow a team and sell quirky, niche, funny whiskey deodorant: Pit Liquor.

You’ll grow the reach of our niche product that is positioned for mainstream distribution and share in the upside of the company’s success.

This position offers financial upside and career growth for the right person with a competitive starting salary.

It’s a full-time position.

This position will require location in Fort Collins, CO and daily presence with the team.

We have preference for candidates with agency experience and leadership experience.

To nail your job you will:
You’ll create a dynamic, high-energy, high-output work environment and build, then maintain, a team of driven, focused A-Players to accelerate sales and marketing with customer-focused marketing practices Own the customer journey from paid ads to website conversion.

Build, test, and implement initiatives and experiences that connect the Pit Liquor customer across channels and create the best possible brand experience to drive loyalty and retention.

Position Pit Liquor as the industry’s leader in natural deodorant and its owners as experts in the field.

Hit or exceed ambitious growth goals with consistent data-driven decisions, communication, and adjustments to the plan to keep on track.

Oversee employee enrichment for marketing team.

Establish policies, procedures and ensure team’s roles are clearly defined and well understood for maximum sales growth.

Oversee smooth management of website and communicate needs as they arise to the team.

Provide killer creative direction.

You’ll work with our contracted photographers, designers and copywriters to create stunning photography, video assets and product catalogs that highlight our products and lifestyle value adds.

Establish our brand as a category leader on bustling marketplaces like Amazon & Etsy.

Build a wholesale lead generation funnel that connects more trendy boutique shops with our brand.

Create direct sales funnels to grow email marketing lists and maximize retargeting efforts using subscription and rewards program.

Use surveys and other tools to communicate with customers to ensure products and service are within market and technology trends.

Liaise with operations and executive teams to keep goals aligned.

Create forecasting reports and coordinate with Director of Operations and Accountant to ensure smooth scaling processes.

Additional duties as assigned

We’ll love you because:
You have an effervescent personality You have 5+ years of experience at a rapid-growth ecommerce agency or direct sales ecommerce company You love startup life and live for the risks/rewards of being on the ground floor You bring out the best in people and bring energy with you when you walk in a room You are an innovative, driven self-starter who’s passionate about generating new customer growth and customer retention with a proven track record in building and scaling paid and organic sales You celebrate wins and learn from/own your mistakes You persevere and keep getting up instead of giving up You have a high level of comfort giving/receiving constructive feedback You have a comprehensive understanding and use of Google Search Console, Google Analytics, Google Adwords, Facebook Advertising, and Amazon Seller Central.

Must possess the ability to extract useful insights that impact the business You are experienced in presenting data, compiling reports, and providing correspondence to your team You’re scrappy, creative, funny, kind, and fun to be around You are enthusiastic about TikTok, Pinterest, and PR You possess a mix of left and right brain to effectively manage paid social campaigns primarily in Facebook You are fluent in direct response KPI’s such as CAC, CPA, CPM, CVR, AOV, and LTV You are data-driven and adopt a try, test, & learn approach to all of your initiatives You come prepared to build in a highly adaptable, fast-paced environment

You’ll love us because:
We compensate competitively We encourage unconventional thinking.

(I mean, really, we put whiskey in our pits, convention is dreary.) We are blazing a trail for innovation in health and beauty.

We are creating a movement bigger than ourselves that positively enhances people’s lives.

We practice radical candor and encourage employees to be authentic and transparent when communicating with all internal employees as well as external vendor relationships.

We need you to help us create a dynamic environment for the marketing team.

We lead with context not control and let you determine the best ways to accomplish your goals, no time for micromanagement, just performance and excellence.

We are a wicked smart yet humble team.

Egos are not part of the mix.

Pit Liquor embodies the excitement of start-up culture with the success to back it up as it reaches for mid-market growth and beyond.


Company offers vacation, and paid holidays and paid maternity and paternity leave.

We are working to build to the place of offering 401k, benefits, dental, vision, health insurance.

We need your help to build to this place.

Position Type: Direct Hire

Pay Rate: DOE

Location: Fort Collins, CO

Seniority Level



Health and Beauty eCommerce

Employment Type


Job Functions

· Growth marketing strategic planning and execution

· Hiring a team to fill in marketing needs

· Rapid-growth direction and oversight of full-scope scaling marketing approach